CLARITY FROM CHAOS
I build complex digital products for clarity and scale
I specialize in transforming intricate ideas and messy systems into highly structured, intuitive products. My approach is systematic and hands-on, ensuring the final result is not only easy for users but also a pleasure for developers to build.
2024
Designing for growth: How a user-friendly platform secured HackYeah 2025 for a CTF Startup
Faced with building a user-friendly platform for a technical industry, I leveraged a hands-on research approach to design a highly intuitive product. My process streamlined the launch, validated the product, and led to a key conference partnership.
Creating a Revolutionary AI-Powered Email Builder
My work on this project focused on designing the core user experience for the AI Template Designer. I helped define the user flows, refine the UI, and create a system that allows users to generate stunning, on-brand email templates instantly with a simple prompt.
From zero to revenue: Designing an intuitive Paid Newsletter experience
Designed and built a new product feature, empowering marketers to launch and monetize paid newsletters and accelerating business growth.
Strategic redesign: Enhancing user experience while launching a new feature
I led the redesign of a core campaign creation step, adding a highly-requested "exclude lists" feature.
4.3/5
Average customer rating of the new Landing page creator
I led the redesign of a legacy landing page builder, modernizing the entire user experience to create a more intuitive, powerful, and up-to-date tool for marketers.
2023
Unlocking growth: A strategic research roadmap for a cultural institution
A cultural institution's website was cluttered and difficult to navigate, hindering its ability to sell tickets and engage its audience.
Designing a revenue-driving Checkout feature
I built a new feature from scratch, designing a streamlined, secure checkout experience for creators and their customers that simplified sales and drove revenue growth.
2024
Faced with building a new CTF platform from scratch with a single developer, I created a systematic design system that streamlined our workflow, ensured visual consistency, and enabled us to launch quickly.