Building coherent experiences for complex digital products

I'm a product designer who specializes in turning big, complicated ideas for professional tools into highly structured, intuitive products.

I thrive on bringing a systematic approach to design, making sure the final result is not only easy for users but also a pleasure for developers to build.

Check my work

2024

Designing for growth: How a user-friendly platform secured HackYeah 2025 for a CTF Startup

Faced with building a user-friendly platform for a technical industry, I leveraged a hands-on research approach to design a highly intuitive product. My process streamlined the launch, validated the product, and led to a key conference partnership.

Explore the full journey

2023

Unlocking growth: A strategic research roadmap for a cultural institution

A cultural institution's website was cluttered and difficult to navigate, hindering its ability to sell tickets and engage its audience.

I led a comprehensive UX research project to provide a strategic, data-driven roadmap for a new, user-friendly digital experience.

See how I created this experience

2025

Strategic redesign: Enhancing user experience while launching a new feature

I led the redesign of a core campaign creation step, adding a highly-requested "exclude lists" feature. This project overhauled the existing step for better usability, focusing on microcopy and visual cues to turn user frustration into an intuitive experience.

See how I created this experience

2024

Delivering a scalable UX: How a design system accelerated a CTF platform from zero to launch

Faced with building a new CTF platform from scratch with a single developer, I created a systematic design system that streamlined our workflow, ensured visual consistency, and enabled us to launch quickly.

Explore the process

Career in numbers

1000+

Design system components created

Created over 1000 reusable components for a design system that scaled across multiple products, streamlining the workflow for the entire product team and ensuring brand consistency.

4800h

Spent on designing

Dedicated hours to hands-on design, from initial concept to final launch, building a deep expertise in user-centered design and UI/UX best practices.

2

Products from 0 to launch

Leading the design process from initial discovery and user flows to high-fidelity prototypes and final hand-off to engineering.

30+

People interviewed during UX research

Conducted extensive user research, interviewing over 30 individuals to uncover pain points, validate hypotheses, and gather insights that directly shaped the product strategy and design decisions.